EFL Global
What we do
Social Media Design
Billboard Design
Conference Booth Design
Print Advertising
Digital Advertising
Sales Collateral
Acquisition Branding
How we do it
Since 2021, I’ve partnered with EFL Global as a contractor across various initiatives, including branding, acquisitions, content creation, and more. I work closely with the Global Marketing team to execute marketing and sales initiatives that require a creative edge—my purview includes social media, advertising, sales collateral, acquisition collateral, and other requirements that fall under the jurisdiction of the marketing team.
As a contract Designer for EFL Global, I offer my experience in B2B marketing as we develop strategies across multiple digital platforms. We work together to create consistent, recognizable, and solutions-driven content, while also implementing a people-focused approach by highlighting employees, sustainability initiatives, and company milestones.
Separate from its competitors, EFL Global places an emphasis on relationships, both inside and outside of the company. Through strategic design, we are able to encourage camaraderie in teammates, client loyalty, and participation from all stakeholders.
What EFL Global has to say…
Dianna Jinorio
Digital Content Manager, EFL Global
“Sam has played a significant role in aligning our global brand. From her creative process to her quality and speed of output to the physical designs themselves, we have outlined a clear path for our brand strategy. With Sam’s help, we’ve created a narrative that is familiar to both internal and external stakeholders, aligns with our Founder’s Purposes and Values, and adopts our mindset of #OneEFL. We could not have accomplished this without Sam’s creativity, talent, and speed.”
Positioning
EFL Global is a logistics organization with over 70 offices in 39 countries and nearly 4,000 employees, including its most recent two acquisitions. Our goal is to create a consistent brand and internationally-familiar narrative through both internal and external communications.
To do this, we create designs and content that best represent EFL Global as a singular brand identity. This is accomplished through consistent branding, strategic placements, and global alignment.
Social Media Design
EFL and I have weekly touch points to create social graphics with custom templates I design.
More on social…
This service is only provided as an add-on for my monthly retainer clients and is not available as a standalone service.
Follow EFL Global
Billboards & Print Ads
Following EFL Global’s 2021 acquisition of IDEA Logistics LLC, I designed a billboard that was featured both outside of two Latin American airports and inside on various charging stations.
I also designed a full-page print and digital magazine placement for EFL Global. This was featured in the American Journal of Transportation’s Gulf Coast Ports & Trade edition.
Branding & Acquisitions
Through one of the two acquisitions EFL Global made this year, I created the new logo variations for Locher Evers International (An EFL Global Company). This has now been applied across all digital platforms—including website and social media—and print materials for the organization.