Passionate + Empathetic
Creative Strategist

I am a staunch advocate for intersectional justice and utilize this framework in all strategic processes. This steadfast action is backed by 10 years of experience in communications, branding, broadcast journalism, graphic design & media production. I create spaces for compassionate and transformative interpersonal communication.


what i do

creative strategy

I produce high-quality content utilizing a combination of behavioral science strategies, analytics, design, and productive engagement. I’m a master of many mediums and believe in utilizing creative skill sets, from art to communications, to create a well rounded strategic plan. I am constantly expanding my perspective through research and human connection with a goal of liberation through media literacy, access, and inclusion.


I develop brand strategies that facilitate positive, long-term growth for business owners beyond trends and algorithms. I work to shift the world’s view of marginalized communities by elevating art with cultural context relevant to your brand identity. Each project I work on is as unique as the client, therefore I create logos, product labels, and other designs inspired by your history, bringing your dreams into the present.

content creation

Combining my background in journalism and graphic design, I am able to fully execute any project, vision, or piece of content for my clients. My extensive experience in developing and implementing social media strategies for nonprofits, small businesses, and creatives spans multiple areas of interest. With my diverse professional history in television, radio, podcasting, and digital media, I’m well versed in all applicable arenas of content creation.


strategy meets style

Why You’ll Love Working Together

I take a trauma-informed approach at working with my clients, using my experiences to build a comfortable and collaborative work environment. From working in corporate to having clients in the arts, my portfolio is expansive, therefore no idea you have is unachievable when we work together. Problem solving is what I’m known for in both my professional and personal relationships. The services I am currently providing include:

  • Branding
  • Creative Strategy
  • Graphic Design
  • Copywriting
  • Content Creation
  • Project Management

Rating: 5 out of 5.

“A pleasure to work with
in every way”

I had the pleasure to work with Samantha Sedlack. She’s the person that will figure anything out, no matter what it is. She’s so skilled with the polished creative–Adobe Creative Suite, imagery, documents, work hacks, organizational systems, and basically anything you need to up your project to the next level to make it shine. She’s a pleasure to work with in every way.

Maya Lily, Producer at The Years Project

Rating: 5 out of 5.

“Real tools & tons of grace”

Working with Sam for the last year has been amazing. She’s been essential in helping me to organize my workload and creative projects. Running a small business can sometimes feel like a whole lot to manage, Sam has 100% helped me to lighten that load with real tools & tons of grace. I’m grateful to have her as a part of our team at BreadxButta!!

Lynsey Ayala, Founder of Haus of Bread, LLC

Rating: 5 out of 5.

“Consistently exceeded expectations”

Samantha was wonderful to work with. She had a natural understanding of the role and my needs with little training support. She asked questions at appropriate steps, but problem solved independently and her work consistently exceeded expectations. Samantha added great value to my team and company as a whole. I look forward to working with her again on my next project.

Lorean Cairns, CEO of Fox & Jane Salon Group

Full service creative strategy

from concept to creation


My Qualifications In Numbers


years of experience in media and communications


independently produced podcast episodes


nominations for outstanding work from the Emmys, MTV, & CMJ.


media organizations including SiriusXM, NBC, & WABC-TV

@SamSedlackCreative On Instagram