Passionate + Empathetic
Sam is a Creative Director specializing in copywriting, design, and strategy. With over 13 years of experience in communications and thousands of designs under their belt, Sam utilizes behavioral science, data analytics, and social good to create a unique approach for every client project. Trusted by large corporations and small brands alike, Sam prioritizes work with marginalized creators, supporting LGBTQIA+, disabled, and BIPOC owned businesses.
what i do
Are you ready to create your brand’s positioning, but don’t know how to reach your target demographic? Are you looking to perfect the language used in your company’s internal or external marketing collateral? Do you need a second pair of eyes while editing your book?
Even if you have no idea where to start when it comes to your project’s copy, Sam has a breadth of experience to assist you in your work. Using her background in Journalism, Sam’s decade+ of experience in writing for everything from social to broadcast to print will have your project in good hands.
Well-versed in the Adobe suite, Sam can execute high-level design projects for digital and print mediums. With a foundation of set decoration and design, Sam expanded her knowledge from the physical world to online, now creating product branding, marketing collateral, and websites. Working with brands in specialties as varied as spirituality, tech, wellness, business, real estate, and more, there’s no field of work Sam cannot take on. Featured on international billboards and in national stores, Sam’s designs reach a wide variety of markets.
Sam is a multi-media artist inspired by her New York roots, her time living in the Southern United States, and her Mediterranean heritage. As a hobby artist, Sam experiments with fiber art, dioramas, and home decor bringing the working knowledge of textures and 3D elements to her work.
Over a well-established career, Sam has worked in a multitude of mediums, leading to an expansive knowledge of communication and design strategy. In the digital age, projects are conceptualized without the limits of one channel, increasing the importance of using behavioral science to intentionally establish and reach all target demographics, regardless of platform—this is Sam’s strong suit. With social good, marketing best practices, and well-designed visuals in mind, Sam will help your team develop a creative strategy that will break through the noise. Specialty projects include media production, podcasts, and other producing roles.
strategy meets style
Why You’ll Love Working Together
I take a trauma-informed approach to working with my clients, using my experiences to build a comfortable and collaborative work environment. From working in corporate to having clients in the arts, my portfolio is expansive, therefore no idea you have is unachievable when we work together. Problem-solving is what I’m known for in both my professional and personal relationships. The services I am currently providing include:
- Creative Direction
- Graphic Design
- Podcast Consulting
“A pleasure to work with
in every way”
Maya Lily, Producer at The Years Project
“Real tools & tons of grace”
Lynsey Ayala, Founder of Haus of Bread, LLC
“Consistently exceeded expectations”
Lorean Cairns, CEO of Fox & Jane Salon Group
from concept to creation
SEE MY STATS
My Qualifications In Numbers
years of experience in media and communications
independently produced podcast episodes
nominations for outstanding work from the Emmys, MTV, & CMJ.
media organizations including SiriusXM, NBC, & WABC-TV