Passionate + Empathetic
Sam is a Creative Director specializing in copywriting, design, and strategy. With over 14 years of experience in communications and thousands of designs under their belt, Sam utilizes behavioral science, data analytics, and social good to create a unique approach for every client project. Trusted by large corporations and small brands alike, Sam prioritizes work with marginalized creators, supporting LGBTQIA+, disabled, and BIPOC owned businesses.
what i do
Over a well-established career, Sam has worked in a multitude of mediums, leading to an expansive knowledge of communication and design strategy. In the digital age, projects are conceptualized without the limits of one channel, increasing the importance of using behavioral science to intentionally establish and reach all target demographics, regardless of platform—this is Sam’s strong suit. With social good, marketing best practices, and well-designed visuals in mind, Sam will help your team develop a creative strategy that will break through the noise. Specialty projects include media production, podcasts, and other producing roles.
Well-versed in the Adobe suite, Sam can execute high-level design projects for digital and print mediums. With a foundation of set decoration and design, Sam expanded her knowledge from the physical world to online, now creating product branding, marketing collateral, and websites.
Working with brands in specialties as varied as spirituality, tech, wellness, business, real estate, and more, there’s no field of work Sam cannot take on. Featured on international billboards and in national stores, Sam’s designs reach a wide variety of markets.
Are you ready to create your brand’s positioning, but don’t know how to reach your target demographic? Are you looking to perfect the language used in your company’s internal or external marketing collateral? Do you need a second pair of eyes while editing your book?
Even if you have no idea where to start when it comes to your project’s copy, Sam has a breadth of experience to assist you in your work. Using her background in Journalism, Sam’s decade+ of experience in writing for everything from social to broadcast to print will have your project in good hands.
strategy meets style
Why You’ll Love Working Together
Sam takes a trauma-informed approach to working with clients, using their experiences to build a comfortable and collaborative work environment. From working in corporate to having clients in the arts, their portfolio is expansive, therefore no idea you have is unachievable when working together. Problem-solving is what Sam is known for in both their professional and personal relationships. The services Sam currently provides include:
- Creative Direction
- Graphic Design
- Podcast Consulting
“Cannot say enough good things“
I cannot say enough good things about Sam and her work. We met (virtually) through a mutual friend and I immediately felt welcomed by her friendliness. I am in the process of starting a new business and her excitement to do my logo was infectious. The entire process was so seamless and everything was done in quick and professional manner. Thank you so much Sam for your kindness, patience, attention to detail and top notch communication. You truly are a star!
Lindsay Nunnery, Day Off Studios
“Most definitely an asset to any team”
Brandyce Pechillo, Digital Marketing Strategist
“Thoughtful ideas that work with you not against you”
Kent Chambers-Wilson, Senior Director of Client Success
from concept to creation
SEE MY STATS
My Qualifications In Numbers
years of experience in media and communications
independently produced podcast episodes
nominations for outstanding work from the Emmys, MTV, & CMJ.
media organizations including SiriusXM, NBC, & WABC-TV