TRANSLATING WHO YOU ARE
TO THE WORLD THROUGH BRANDING
Storytelling
with purpose.
I’m a Creative Director specializing in storytelling via brand identity. I work with clients to understand who they are and translate that to the world through copywriting, design, and strategy. With over 15 years of experience in communications and thousands of designs under my belt, I utilize behavioral science, data analytics, and social good to create a unique approach for every client project. Trusted by large corporations and small brands alike, I prioritize work with marginalized creators, supporting LGBTQIA+, disabled, and BIPOC-owned businesses.
Trusted By
My qualifications in numbers.
15+
years of experience in media and communications
100+
independently produced podcast episodes
3
nominations for outstanding work from the Emmys, MTV, & CMJ.
7
media organizations including SiriusXM, NBC, & WABC-TV
Why my clients love working with me.
“Thoughtful ideas that work with you not against you”
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“Most definitely an asset to any team”
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“Cannot say enough good things”
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"Dream big with results that match"
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“Thoughtful ideas that work with you not against you” — “Most definitely an asset to any team” — “Cannot say enough good things” — "Dream big with results that match" —
“I cannot say enough good things about working with Sam! Following an initial strategy session with them, I realized I desperately needed help with my website and social media. Sam proved immensely supportive throughout the entire process, imparting valuable insights into branding and investing substantial time and effort to comprehend and enhance my online presence. If you seek a professional who provides support, encouragement, and strategic guidance for your business, your search ends here!”
— Holly Max Taylor
Founder of Fat Darling Photography
“Working on an entire rebrand and website can be daunting, but Sam made it fun and enjoyable. Sam is not only passionate about her work product, but also her clients. I don't know how she does it, but I'm sure she makes every single one of us feel like we're the only one! It's gotten to a point that she already knows what I want without even saying a word—we're basically telepathic at this point!”
— Karimah A. Hagans, Esq.
Executive Director of TPCS
“I cannot say enough good things about Sam and her work. I am in the process of starting a new business and her excitement to do my logo was infectious. The entire process was so seamless and everything was done in quick and professional manner. Thank you so much Sam for your kindness, patience, attention to detail and top notch communication.”
— Lindsay Nunnery,
Owner + Artist at Day Off Studios
Showcasing your identity in its multitudes…
Nothing feels better than the world seeing you—the same goes for your brand. Whether you’re an emerging creator positioning yourself for the first time, or you’re an established business looking to re-engage your audience, branding makes all the difference. It’s equal parts strategy, design, and copy. That’s where I come in. Whether your current branding needs grounding or you’re starting from scratch, it’s time for a brand identity you can scale with ease.
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Over a well-established career, Sam has worked in a multitude of mediums, leading to an expansive knowledge of communication and design strategy. In the digital age, projects are conceptualized without the limits of one channel, increasing the importance of using behavioral science to intentionally establish and reach all target demographics, regardless of platform—this is Sam’s strong suit. With social good, marketing best practices, and well-designed visuals in mind, Sam will help your team develop a creative strategy that will break through the noise. Specialty projects include media production, podcasts, and other producing roles.
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Well-versed in the Adobe suite, Sam can execute high-level design projects for digital and print mediums. With a foundation of set decoration and design, Sam expanded her knowledge from the physical world to online, now creating product branding, marketing collateral, and websites.
Working with brands in specialties as varied as spirituality, tech, wellness, business, real estate, and more, there’s no field of work Sam cannot take on. Featured on international billboards and in national stores, Sam’s designs reach a wide variety of markets.
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Are you ready to create your brand’s positioning, but don’t know how to reach your target demographic? Are you looking to perfect the language used in your company’s internal or external marketing collateral? Do you need a second pair of eyes while editing your book?
Even if you have no idea where to start when it comes to your project’s copy, Sam has a breadth of experience to assist you in your work. Using her background in Journalism, Sam’s decade+ of experience in writing for everything from social to broadcast to print will have your project in good hands.