7 of my favorite fonts—from trendy to timeless
As a Graphic Designer and Brand Strategist, I’m often working with different typefaces. I absolutely acknowledge that there are real terms to use when describing font, but I won’t pretend I’m an expert at that.
I use terminology that’s much more unique to the way I see the world. I often describe fonts in terms of textures, shapes, and overall energy of the font’s usage.
When I’m creating logos or assets for a brand that is organic, I tend to lean toward fonts that are more round and soft versus their sharpe and boxy brethren. Additionally, when pairing fonts, I find it extremely helpful to pair a font that means business with font that is more relaxed—like the classic pairing of a serif with a sans serif.
Font choices are important because their readability and likeability can really impact the use of your products, be it a website, bar of soap, or anything else you can design. Certain fonts are also more accessible to a wider variety of users who may have visual disabilities like dyslexia or impaired sight. While I have included some funky fonts on this list, I would recommend against using them for any large bodies of text or important identifying information.
what’s the difference between typeface and font?
A typeface is the name such as Gravesend Sans, but the font refers to which exact font you’re using in the Gravesend Sans family, such as Gravesend Sans Bold. Font is more particular in describing the weight, width, and/or style within the type family.
Many people use those terms interchangeably and I think that’s okay! Language is fluid and what we make it. For the options I’ve listed below, I have linked each to their Adobe Fonts page so you can easily access the font to download. If you don’t have Adobe products, you can try googling the names of these fonts and find other places to download them, like Creative Market, if they are available.
I like to work with Adobe because they easily sync to my Adobe Suite products, even on mobile. They offer a plethora of typefaces and all of the fonts in their family, sometimes up to 20 options! A designer’s dream. There’s always a way to finagle a font you love to work on your piece if you take enough time to work on it, but I’ll take a font family with 12 different weights over arduously adjusting the parameters manually any day.
So, what are my favorite fonts right now? How did I choose these? These fonts are actually ones I use quite often. I made a similar post in November of 2020 on my Instagram and some of that have made the cut again! These fonts are a mix of serif, sans serif, handwriting, and some more trendy graphic looking fonts. I love fonts that have range, but sometimes you can find a font that’s just really cool and that’s all it needs to be.
Let’s get into the list!
Why I love it: I am absolutely gobsmacked by Juniper. I really love how visually clean the uniformly flat tops of each letter are and how the curvature of the capitals like S and T sweetly hug the space between each other. For a more funky and vintage looking font, it still has a pretty solid readability.
What I use it for: Going against my own advice, I would actually use Juniper for product labels. I think it makes a great header and title font as well, but I could really see this font shine on a logo of a vintage clothing brand or the front of a can for a vintage inspired mixed cocktail. It’s versatile but distinct—I love!
Why I love it: I’m really attracted to fonts that look good in all caps and lowercase, not just one or the other like Gravesend Sans, which I do also have on this list. Graphie is soft. It feels mod but not stuck in a specific era. I particularly love the vowels and the balance they have with similarly shaped consonants like the a and p pictured above.
What I use it for: I can just as easily see graphie on a 1960’s advertisement to purchase a television set in a magazine as I can see it on a graphic band tee from 2021. I would use this font as a body on graphics or websites as well as a stand out san serif for big features. Another extremely versatile font family with a good selection of weights.
Why I love it: This font family has a ton of options for a serif font and I have been obsessed with it for quite a while. I’ve seen it everywhere recently and I’m not surprised. It feels clean, playful, elegant, and readable all at the same time. The soft touches, like the curves on top of the consonants, really blow the other serifs I was using out of the water.
What I use it for: Use Playfair to elevate an invitation, as a header on a print publication, for a more elegant brand, or for titles on your website like me! Playfair Display is a safe and timeless choice for a serif font and I expect it to be on rotation for a few years to come.
Why I love it: This font just kills it on the vibes. It feels equally ethereal as it does grounded. I also love a funky font with a clean visual line across the top, just image how nicely a guide would lay across that top line! Depending on the colorway you use, I can see Eckmannpsych working its way into a lot of hearts.
What I use it for: Eckmannpsych is not a versatile font. This should be used solely for stylistic purposes. With that in mind, this is totally a cool font to use on graphic tees or psychedelic inspired merch. If you’ve got a great wordmark in your logo arsenal, don’t be afraid to slip Eckmannpsych onto a retro-inspired product label.
Why I love it: I’m extremely picky when it comes to cursives. I see them so often with horrible leading or a bizarre height that looks both handwritten and machine made at the same time. A cursive can really make or break a piece for me depending on how it’s used and I’ve yet to see Ernie look out of place. There are three fonts total in this Adobe Handwriting family, but the slightly distressed outline of Ernie makes him my pick of the litter.
What I use it for: Use Ernie for anything from a signature on an official document to a cottagecore or even farmhouse inspired home decor piece. Ernie can be used across multiple genres that call for a handwritten cursive.
Why I love it: Gravesend Sans feels futuristic to me. It adds a nice balance to branding where you’re often using organic shapes, soft color palettes, and funky accents. It’s sharp corners are sophisticated and it’s a bold choice for a san serif that give off the energy of, “I know who I am, you can’t tell me jack.” Boss energy.
What I use it for: I won’t lie, I don’t think Gravesend is the most universal typeface. I wouldn’t use this for every brand. It makes a good body font for short paragraphs and subheadings. It does have a limited selection of fonts in the family, so use it wisely.
Why I love it: I think I may have flooded this blog post with too many funky fonts, but I’m loving them right now! There’s a resurgence of vintage inspired branding right now and HWT Arabesque is the font for that. Clean tops, rounded bottoms, it feels balance and limitless.
What I use it for: Pair this with a wave edit or a perfectly measured rise warp and HWT will give your piece the perfect accent. Depending on your choice of colorway, I could see this font being used to invoke themes from the 60’s all the way to the 90’s, it’s that good. Add some flowers to give you a Blossom-esque vibe or throw in some burnt orange and golden yellow to fulfill your 60’s Woodstock fantasy.
Overall, fonts can be a really fun way to express your brand and expand your creative horizons. They’re a great tool to allude to some energies that you would have to belaber imagery to get across. Don’t be afraid to experiment!